Do you want a steady flow of hot leads, leads that not only include contact information, but supply extra info on exactly what they want? or what problem needs solving?

Your website is the gateway for visitors to peruse your services or products and many visit each week. Ask yourself the following questions: is your site producing a list of solid leads who want to be on your marketing list each week or dozens of quality leads who want you to call them right away about your services?

If the answer to these questions is NO, then you need to do something about it. The following 5 tactics will help generate a list of qualified prospects.

1. Collecting Contact Info

Target landing pages that are focused on collecting the email address of every person who visits your web site and is interested in the problems you solve or products you sell. You can entice people in by writing a free article, tutorial or guide as bait to convince people to give you their email address so you can market to them again and again.

Offer people what they want, and place your sign-up form prominently within your landing page, or home page and in a side navigation bar. This will help you capture the email addresses of 10-20% of the people who visit your site each week.

2. Auto Responders

Using a simple form is great for gathering quick email signups but having detailed info about your customers needs, will enable you to market to them exactly what they are after.

An autoresponder should be sent to new signups as confirmation of there subscription to your free article/bait. In the email ask them for detailed information and ask them a couple of questions about what they're interested in. This helps collect the info that might off put them off initially filling in your detailed contact form.

3. asking clients how You Can Help Them

Your site is aimed at providing solutions right? Whether your offering share tips or giving away a cheat paper on the latest PSP game, people search for solutions & want services from people who can help them solve their problems.

Improve your sales conversion rate by using the inquiry form to identify the services your prospects are interested in. For eg. by asking which specific game they want the cheat paper on or do they want tips on FTSE or NASDAQ financial markets. This additional info is vital in identifying their specific needs and letting people tell you exactly what they want. When you make your follow up calls you'll know where to start the conversation.

Prioritise completed inquiry forms to identify which ones are worth following up on based on the answers provided. Then pick up the phone and use these qualified leads to find new clients and grow your business.

4. Collect Feedback & Learn About Your customers

When people visit your sell pages, the web pages that describe your products and services, they've expressed an interest. Some will purchase directly, some phone you for more info, others will discover they don't have any further interest and a large number will fall into the middle. These are people who are interested but not ready to commit.

Before visitors leave your web site sell pages, you can use exit pop up windows to collect feedback and to find out what they are looking for.

Offer a free article to motivate visitors to fill in the form. When you get these feedback forms, follow up with a call. Use this conversation to find out why they didn't buy the service or product or to get further information about the problems they want solved. Once you have these prospects on the phone you'll be surprised how many you can turn into clients.

5. campaign Surveys to Identify What Sells

If you have a newsletter you can leverage the trust of your readers to collect ideas of what they want to buy. If you've been sending out ideas and information to your target market periodically they will be more than likely to respond when you ask for their input.

Two to four times per year, send an informal survey to your subscriber base, asking for their ideas. Ask them which of your product or service ideas they like best and what they need and want. Tabulate their responses and develop the products and services they asked for.

Use these five lead collection strategies to identify prospects with a problem, one you can solve. Once you know who needs your help, its easy to follow up, close the sale and grow your business.